THE HISTORY OF BOYER AUTO GROUP IN THE KAWARTHA LAKES AREA

The Boyer Family has been serving the automotive needs of the Kawartha Lakes and surrounding areas for over 30 years. Michael Boyer opened the doors to Boyer Pontiac Buick GMC in Apsley, Ontario on July 3rd, 1981. "We have always had excellent staff and a very loyal customer base!" Michael said when asked what helped contribute to his success in the automotive business.

As General Motors was consolidating their business to fewer and larger dealerships, the Boyer family did not want to turn their back on their loyal customers and employees in Apsley. Michael Boyer and GM Canada came to an agreement to transfer the Apsley dealership to the new Boyer Chevrolet in Lindsay, Ontario. At the same time, Michael made a very generous charitable arrangement with the township of North Kawartha, converting the former Apsley dealership to the up-to-date North Kawartha Fire Hall.

Boyer Chevrolet Lindsay opened its doors in June 2005. Michael's son Brandon is now the General Manager there and takes care of the day-to-day operations. Over sixty percent of the employees from Apsley made the transfer to Lindsay and joined the retained staff of the former Trent Chev Olds.

Boyer Auto Group was very happy to return to the North Kawartha area on October 1, 2014, with its takeover of Bancroft Motors Ltd. As a family-owned and operated business, like Boyer Auto Group, Bancroft Motors felt like a good fit for the Boyer Family.

Brandon Boyer now spends his time between Boyer Chevrolet Lindsay and Bancroft Motors as the General Manager of both locations. "We are very excited to be back in the North Kawarthas. I invite all of our current and past customers in the area to stop by and say hello! I look forward to serving the community again, and to building new relationships in the beautiful town of Bancroft."

Boyer Auto Group now serves all of Southeastern Ontario with 7 dealerships and 3 body shops, offering sales for the following brands: Chevrolet, Cadillac, Buick, GMC, Mazda, Nissan, Kia and thousands of Used and Certified Pre-Owned vehicles.